Born in 1996.
Reimagined today.

96 is a celebration of where we came from, and the era that shaped who we are.

Launched to celebrate our 30th anniversary, 96 pays tribute to the year it all began – 1996. A decade defined by individuality, bold style and a culture that refused to blend in.

Born from car culture.

Back in our early years, car culture was all about standing out. Alloy wheels weren’t just functional – they were a statement. That same spirit drives 96. Through 96, we create bespoke, limited-edition alloy wheel pieces, crafted in small numbers for enthusiasts who appreciate originality, detail and individuality.

Born from car culture.

Back in our early years, car culture was all about standing out. Alloy wheels weren’t just functional – they were a statement. That same spirit drives 96. Through 96, we create bespoke, limited-edition alloy wheel pieces, crafted in small numbers for enthusiasts who appreciate originality, detail and individuality.